REACH Volunteer Logo
Logo Design
REACH Edmonton is a backbone agency that thrives on collaborating with community partners to develop safety strategies that make Edmonton a safer and more vibrant place to live, work, and play.
For this volunteer project, I created a new logo for REACH Edmonton's volunteer program.
Meaning and Variations
The logo was required to be energetic and modern while conveying community, connection, and learning. It aims to attract new volunteers, especially young adults. I used a circular pattern depicting a streamlined bird silhouette to represent community, progressive motion, and ascendance. The central star represents guidance and optimism.
NOTE: The "REACH Edmonton" logo was not created by me.
T-Shirt Design
These t-shirts can be worn during promotional events to quickly identify volunteers. They use a secondary version of the logo for use on solid colour.
Social Media Package
Although they only have a Facebook page for now, I created profile and cover photos for Facebook, Instagram and Twitter for possible future use.
This cover is currently in use on the REACH Volunteers Facebook Page.
Business Cards
The client requested business cards for individual members to use that would also have information about REACH as an organization.